2025
Rewe
Rewe’s apprenticeship recruiting program pushes boundaries once again, bringing advertising to the spaces where Gen Z spends their time – Twitch streams.
Motion Graphics
Grocery Retail
About
Roles: Idea & Concept, Storyboard Creation, After Effects Production
Recruiting Where Gen Z Really Is
To connect with Gen Z on their own turf, we created a Twitch campaign using Instreamly’s live, in-stream ad format. The goal: to make apprenticeship and entry-level jobs visible and relevant in the digital spaces this audience actually engages with. Through short, authentic animations, we brought everyday job settings directly into live Twitch streams.
From shopping shelves directly into Twitch stream.
Using Instreamly’s dynamic ad format, we created a series of animated spots to promote different job areas – from the fresh food counter to the warehouse and in-store roles.
A key feature of the campaign were keyword-triggered ads: in coordination with streamers, certain animations – like the “Win Ad” – were programmed to play live when specific words were spoken during the stream. This created a seamless and playful connection between content and campaign, making the ads feel like a natural part of the live experience.
More Work
2023/24/25
2025
Rewe
Rewe’s apprenticeship recruiting program pushes boundaries once again, bringing advertising to the spaces where Gen Z spends their time – Twitch streams.
Motion Graphics
Grocery Retail
About
Roles: Idea & Concept, Storyboard Creation, After Effects Production
Recruiting Where Gen Z Really Is
To connect with Gen Z on their own turf, we created a Twitch campaign using Instreamly’s live, in-stream ad format. The goal: to make apprenticeship and entry-level jobs visible and relevant in the digital spaces this audience actually engages with. Through short, authentic animations, we brought everyday job settings directly into live Twitch streams.
From shopping shelves directly into Twitch stream.
Using Instreamly’s dynamic ad format, we created a series of animated spots to promote different job areas – from the fresh food counter to the warehouse and in-store roles.
A key feature of the campaign were keyword-triggered ads: in coordination with streamers, certain animations – like the “Win Ad” – were programmed to play live when specific words were spoken during the stream. This created a seamless and playful connection between content and campaign, making the ads feel like a natural part of the live experience.
More Work
2023/24/25
2025
Rewe
Rewe’s apprenticeship recruiting program pushes boundaries once again, bringing advertising to the spaces where Gen Z spends their time – Twitch streams.
Motion Graphics
Grocery Retail
About
Roles: Idea & Concept, Storyboard Creation, After Effects Production
Recruiting Where Gen Z Really Is
To connect with Gen Z on their own turf, we created a Twitch campaign using Instreamly’s live, in-stream ad format. The goal: to make apprenticeship and entry-level jobs visible and relevant in the digital spaces this audience actually engages with. Through short, authentic animations, we brought everyday job settings directly into live Twitch streams.
From shopping shelves directly into Twitch stream.
Using Instreamly’s dynamic ad format, we created a series of animated spots to promote different job areas – from the fresh food counter to the warehouse and in-store roles.
A key feature of the campaign were keyword-triggered ads: in coordination with streamers, certain animations – like the “Win Ad” – were programmed to play live when specific words were spoken during the stream. This created a seamless and playful connection between content and campaign, making the ads feel like a natural part of the live experience.
More Work
2023/24/25